It is no secret that Ebony Magazine-America's one-time venerable go-to publication for black entertainment and political news-is floundering as the newspaper and magazine industries dissipate, triggered by shifting paradigms. Rumors and speculation abound that Linda Johnson Rice, who took over the reigns following the death of her father John H. Johnson, is putting Ebony up for sale, though she has yet to confirm it. (Her mother, Eunice, also died recently.)
The latest name to surface as an interested party was Magic Johnson. But he told Richard Prince of Journal-isms that talks were off because he was unable to reach an agreement with the company. Johnson Publishing Co. has declined to discuss the matter.
But some insiders and former employees say Ebony's declining circulation and shrinking ad dollars have less to do with the magazine industry's seismic shift from print to cyberspace, but more to do with stunningly bad leadership and management.
Zondra Hughes, a former associate editor at Ebony who is now editor of Chicago's N'Digo magapaper, writes in her new memoir, 'Living the Ebony Life: E-mails From the Plantation,' that the magazine's problems are pervasive and deeply entrenched throughout the culture of Johnson Publishing Co.

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